EZ Marketing | Updates | Tips

At EZCapper we are committed to our clients success.  During the month of August we’ve launched a number of marketing initiatives for our clients that have generated each of them at minimum 100 new registered users.  If you are interested in increasing your business, we can prepare a campaign for you.  Our consultant will advise you on and execute for you strategies that will generate hundreds of new signups.

To take advantage of this offer, send us an email to sales@ezcapper.com and let us know a phone number we can reach you on.  Our consultant will go over the various strategies to get these 100 new registered users.

We are launching 3 new services:

1. Telemarketing / Predictive Dialer –  This service allows you to talk to prospects all day long.  We load a list of telephone numbers into the software and if there is a voice mail, a pre-recorded message will be left on the machine.  If a person picks up the call, it can either be transferred to you instantaneously for conversion OR a pre-recorded message can be played to that person.   This is called a predictive dialer and it is the technology used by all the telemarketing call centers to increase call connect efficiencies.
2. Text Message / SMS Broadcast –  We can take your lists or input our lists (higher cost) and send out bulk text messages.  Each connect will cost 4.5 cents if you give us your numbers and 7.5 cents if you want to use our leads.
3. Voice Broadcast –  We can broadcast your pre-recorded messages to phone numbers that you provide us or that we rent to you.  .  Prices range from 5c per minute.

Detailed reports are provided to you to verify the results.   This way you get what you pay for.

Our VIP email newsletter service is an invitation-only service that can generate plenty of new registered users for your service.  Conversion of those customers, of course, is dependent upon your picks results and your pricing.  Our responsibility is to generate new registrants for your service.  Our VIP plan provides HUGE discounts over our retail prices for customers that are willing to commit to a regular schedule of emails on a monthly subscription basis.  For EZCapper customers (that host their website with us) the cost is $499 per month and for non-customers it is $699 per month and payment is setup by Paypal Subscription.   This pricing is at least 75% discounted from our regular prices if you were to use our coop email service at retail prices and on-demand, click here to see our regular prices.

Our leads come from our leads business.  Our leads come from our own network of free tips sites that act as lead generation sites and our leads business that are graded according to grades A,B and C

Please read the details of our regular coop newsletter as a reference:

http://ezcapper.igamebiz.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/

Here are the particulars of the program:

• Each Coop newsletter will contain a maximum of 4 cappers, usually less.
• Positions within the newsletter are rotated in each delivery.  You cannot request for a particular position placement within the newsletter.
• Coop Email newsletters sent every Tuesday and Friday (midnite-1 am) to no less than 15,000 Grade A leads.
• Once every 2 weeks a coop email newsletter sent to no less than 40,000 Grade B/C leads.
• Exclusive Single Capper newsletter sent to GRADE A list depending upon end of month available email capacity (we purchase email capacity in advance that may go unused close to the end of period)
• $499 per month for EZCapper customers that have a website with us and $699 for non-customers via a monthly Paypal subscription.
• May be canceled anytime.

Samples:

Click on the links below to get

• Coop Newsletter Samples
  • http://www.topsportstips.com/newsletter/sports/11302010.htm
• Exclusive Single Capper Featured Newsletter
  • http://www.topsportstips.com/newsletter/sports/halfbets.htm
  • http://www.topsportstips.com/newsletter/sports/sho_exclusive.htm

Bonus!

Joining the program entitles you to receive our lesson plan that shows you how to make money from this business.  We walk you through the entire process from drafting the email, setting the promotions to how to convert leads into paying customers.  We use desktop sharing and voice to ensure you understand the conversion process so you can make a lot of money.

How to change the Tracked Records Duration

Despite what some handicappers claim (I’ve seen them all), nobody wins all the time week in and out. It simply does not happen and never will. Now the problem that many inexperienced cappers fret over is that if they can’t win every week how are they going to make money and stop customers from leaving?

Why would I need 2 or more sites?

Simply put you cannot get new customers when your most recent results (ie. 5, 10 or 30 days) are not above roughly 58%.  For example, say you engage a customer in a 5 day free trial, the results during those 5 days need to be better than 58% otherwise you’ll not see a lot of conversions.   Now if you have only 1 site then the probability of this happening is decent.  However if you have 2 sites (assuming that your picks are not the exact same) this probability should be even higher.

It’s the same theory as flipping coins.  If you have only one set of 10 coins and put them all into a cup and dropped them on the floor, the probability of getting 6 heads or more is a set percentage (~40% of the time).  But the more times you repeated this, the the higher the probability you would get 6 heads or more on any one roll, correct?  It’s just simple math.  A professional marketer would only promote only the instances where  6 heads or more during the coin flip.  As a sports handicapper you would promote only those instances where your results are positive.  The coin rolls correspond to the trial periods.  The more trial periods and sites that are available the higher the probability you would get a good result during any period.

The secrets of the trade are this:

1. Make different picks on one site than another. Don’t use the same picks on both sites.   Make sure the picks are not correlated either.  It’s unlikely that both sites will turn out bad results.
2. Stagger the marketing periods if possible. If you are doing a free trial for 1 site during the first week of the month, switch to the other site for the 2nd week. This way you’ll always have something successful to market. The key is ‘successful’, you need to have a trial or recent results that are good. Those customers will convert to paying customers.
3. When you go on a bad streak don’t worry about it. Just hold off for a short period on marketing it until the tracking period on your site expires and is reset to zero. You can try again.

Other Key points of operating 2 or more sites

1. Make sure that it’s not the same person operating the two sites otherwise it defeats the purposes.  The sites should have different picks, different strategies of making picks, different everything.  The whole point of having two sites or more is to create an entirely different personna.  This includes the sport type, the frequency of the picks, design style, the about us, pricing plans, the telephone number everything!
2. Use different marketing strategies for each site.  If you are using email to acquire customers for one, try posting on forums for the other.  The key to success is to vary the strategies and find out which one works best.  By having multiple sites you get to do that.
3. Track different periods.  If you’re tracking the last 30 days for one site try 7 days for the 2nd site.  See what works the best and make sure the strategy is conducive to your availability and business model.

We always advise clients to put a phone number on their sites.  Having a phone number right in the header where the image is located shows that you can be reached and conveys trust.  (We can add your phone number to the header image for $10)

We understand that not everybody wants to put their home or mobile numbers so they can be bothered 24 hours per day, therefore we recommend Google Voice. This allows you to receive text messages, transcribe voice mail to email and many other cool functions.  Best of all it’s free!

http://www.google.com/googlevoice/about.html

If you are using Paypal we recommend that you take advantage of setting up recurring subscription payment plans for your customers.  Here are the reasons why:

1. Recurring payments allow you and your customers to save time from monthly billing.
2. Recurring subscriptions can be easily canceled by both the customer or the merchant from the Paypal Profile page.
3. They typically generate more revenue for the merchant than a one-time payment.

Offering a slightly lower price as an incentive to attract customers to setup a subscription billing is a smart way to go.  For example if you normally offer a one month package for $100, consider offering a subscription based option for $90 for the same package.  This $10 incentive will attract customers.  Make sure you let the customer know that the subscription can be easily canceled by both the customer or by the merchant upon request.  This will provide your customers peace of mind that they won’t get charged indefinitely.

Below is a video on how to implement and setup your paypal button for subscription billing:

Now that you have your site setup with all the content in place, what do you do next?  Here is a compilation of materials that may help you.

Step 1. Engage in  Free or Low Cost Activities

1. Get Monitored, free for EZCapper Customers.  Consider paying for monitoring on some of the top sites.  For more details see:   http://ezcapper.igamebiz.com/2010/07/free-monitoring-services/
2. ** If you are on an yearly subscription PR or email for yearly take advantage of our free press release, tips site sponsorship and emails.
3. Get banners designed and distribute them to your partners and use them for advertising on networks such as Google Adwords, Adbrite or our own in-house paid banner ad network (highly targeted).
4. Get a video made for your site and get major traffic from YouTube.  For more details see:  http://ezcapper.igamebiz.com/2010/08/adding-youtube-videos-to-your-website/
5. Get active in handicapper forums by posting your weekly summaries and including your signature file which includes a link back to your site.  Becoming active in forums is a major way to get free traffic. For more details see:   http://ezcapper.igamebiz.com/2010/07/listing-of-cappers-forums/ Make sure you understand the terminology in the industry particularly regarding units.
6. Display your phone number prominently on your site.  This seriously helps conversions as customers don’t want to wait to get their picks.  They prefer to call somebody right away.  We advise to put the number right on the home page.

Step 2.  Low-cost Investment Activities

1. Setup instant messaging on your site to answer inquiries.  We have increased conversions by 25-35% by adding IM and I’ve seen this on many of the sites that have added it.  Customers want quick answers without
2. Setup forums to increase stickiness (term to describe a site that keeps customers coming back)
3. Get your site high on search engines using our SEO services.   The most effective activity is through generating relevant backlinks to your site from other sites.  We provide an article directory submission service which works great.  For details see:  http://ezcapper.igamebiz.com/2010/06/cost-effective-seo-article-submissions/ Also please don’t get scammed by spammers who send you false info about getting your site on the first page of Google.  It simply doesn’t work and they are liars! We’ve had several customers scammed by these cheats.

Step 3.  Medium Cost Investment Activities

1. Submit Press Releases  -  Announce your site to the public through news releases in both print and online publications. For more details see: http://ezcapper.igamebiz.com/2010/07/press-release-services-now-offered-by-ezcapper/
2. Send emails to prospective clients promoting your picks -  See http://ezcapper.igamebiz.com/category/email-list-marketing/ or if you wish to try our coop email newsletter services read about it here:   http://ezcapper.igamebiz.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/
3. Engage in a PPC (pay per click campaign) on Google, Bing/Yahoo and other PPC networks. We offer managed PPC management services.  See http://ezcapper.igamebiz.com/2010/11/new-pay-per-click-ad-campaign-management-services/ and  http://ezcapper.igamebiz.com/2010/07/ppc-keywords-top-affiliate-marketer/ . We’ve also included a list of keywords that you can purchase on based on our extensive research.

Step 4.  Higher Cost Activities

1. Buy leads for telemarketing, emailing or mailings.  See our lists here:  http://ezcapper.igamebiz.com/category/email-list-marketing/leads-details/ (password required)
2. Engage in a telemarketing campaign like the professionals!  EZCapper is launching a service where we provide you with access to our own predictive dialer that will route phone leads directly to your phone so you can sell and close them.  Watch for this announcement coming soon!

Keeping Customers coming back:

1. Free Ebook Giveaways -  Give away a free ebook that includes an offer for a free wager.  See http://ezcapper.igamebiz.com/2010/07/free-ebook-giveaway-and-free-wager-to-offer-to-customers/
2. Play for Fun Dealer – http://ezcapper.igamebiz.com/2010/07/play-for-fun-dealer/

Why a Forum?  Forums benefit the owner in several ways:

• Great for SEO (Search Engine Optimization) as new content is generated in the domain which help in increasing the weight in the algorithms of all search engines.
• Forums are “sticky” which means they bring users coming back to your site.  Forums are interactive in nature and encourage discussion among members.
• Great venue for communicating personally with users in an organized manner.

EZCapper will help our customers implement a VBulletin forum, the most popular forum software on the net, for the cost of the VBulletin License (approximately $195 for a new license paid directly to VBulletin at cost) + $150 one-time installation fee (**$250 if you want us to configure the software settings) + $20 per month for hosting and support.  This will include:

• Setup of your domain name server so http://forum.yourdomain.com is activated as your forum.
• Purchase of the software and registration for your domain.
• Setup and configuration on a separate server (VBulletin uses Linux servers and our EZCapper application uses Microsoft servers.)
• Ongoing hosting support on our secure Linux Server.
• Creation of a logo that will be used for branding the new forum.
• Configuration of the forum
• Application support will be provided directly by VBulletin.
• ** settings setup which will include creating the threads and configuring the look and feel of the forum (additional $100 cost)

Kudos go out to our customer www.wecoverthespread.com who took the initiative to implement it.  Take a look at the site and forum here:

http://forums.wecoverthespread.com/

The forum has yet to have his branding applied yet.

Click the above images to see in full size view.

Adding videos to your website is a very compelling marketing mechanism. Having clients see you in person creates a physical presence that conveys trust.  In my 10 years of marketing experience the one thing I can not underestimate is the value of videos in your website in generating credibility.  In particular testimonials from 3rd parties are a killer when it comes to helping convert customers.

Let’s go through the basic steps:

1. Figure out what type of content you are going to put on your site. If you only want to make one video, make one introducing yourself and explain why customers should buy your service.  I do recommend that you make at least one video per week summarizing the previous week’s results.Having a real person communicate using a video in the About Us section of the website is invaluable to creating that necessary trust bond with your customers.  Make sure to apply the KISS rule – Keep it short and simple!  Make sure that you convey your points concisely and that the video lasts no more than 5 minutes!
2. Learn how to make a video and upload it on Youtube. Adding a video on youtube is a form of promotion that will bring links back to your website.  In the video description make sure you put the link in the title or the video description in addition to a proper description.  People who are curious will dig deeper and look for the URL to find out more information.  All you  need is a cheap PC web camera that can be bought for $25.  Quality is not the issue when making videos as customers will accept lower than HD quality videos.  Some key points:
   • Watch how to make a video here : http://www.youtube.com/watch?v=exFI7NlFqNc .  This series of videos is very useful and shows you the basics of making a video.  You can also make videos with your cellphones and handheld video camera (preferably digital).
   • Create an account on Youtube with your site’s name as the username.  For example if your site name is “ABCCapper.com” then create a youtube username of “ABCCapper.com” or something similar so people can find you.
   • Promote your URL (ABCCapper.com) at every instance so people will copy and paste the link into their browser to visit your site.
   • See some sample videos from handicappers here:
     • http://www.youtube.com/watch?v=L4ItE2o1GBc
     • http://www.youtube.com/watch?v=fkNpfMWHRgI
     • http://www.youtube.com/watch?v=-xVUOR26G18
3. After you upload the video on youtube it will appear like this (see and click  image “Youtube Code”).    You will now take this video and put it on your EZCapper page:
   • Click on the <Embed> button and a box will show some code (I’ve put a box around it in RED in the Youtube Code image at the top of this article).  Copy this code and paste it into your HTML editor.
   • Access the page you want to put the video in your EZCapper website’s admin control panel.
   • Click on the HTML button on the page to access the HTML editor. (see html_editor image)
   • Copy the code from Youtube and paste it into the page.

4. Once you have copied the code into the appropriate part of your code (see image pasted_code), save the page by selecting “Edit Page”
5. Voila, you are now done!  View the page (finished_done image) and see your video in action.
6. To remove the video just simply delete the code you added.

Check out this video by one of our clients:  http://pappysportspicks.com/

Other tips:

• Adding videos requires NO knowledge of HTML or anything.  However if you need to know some basics of HTML check out this handy reference:  http://www.w3schools.com/html/html_primary.asp
• Each video has a link to it.  Copy this link and paste it in cappers or other sports forums.  People will click on a video link with greater frequency than a link to a text page.  Conversion rates with videos are also far higher.