EZ Marketing | Updates | Tips

At EZCapper.com we are launching a new regular newsletter that will be delivered each Tuesday and Friday morning which is based on our coop email program:  http://ezcapper.igamebiz.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/.

Refer to http://topsportstips.com/newsletter/sports/new_template.htm to see the template.  Here are the costs for EZCapper customers only:

Pricing

1. Hot Sports Handicapper Alerts Section:  $150 (position 1-3 is first come first serve) per week or $499 per month.
2. Top Promos Listings $20 per week or $60 per month (positions 1-4 is first come first serve)
3. Best Handicapper Directory :  FREE for all EZCapper customers for first registration.  Any subsequent changes to text will incur $15 service charge.  To get registered send us an email and include the following:
   • Your Company Name and URL
   • Your area of expertise (e.g. NFL, College Basketball, Parlays etc.)
   • Your most recent record.

Have telephone or email lists of customers / prospects that you wish to sell or exchange?  This is the forum for it.  Contact us and we’ll post your ad here.

Each time a new user signs up on your EZCapper site  they will receive a standard reply that goes as following:

————————

Subject of email: Hello [first name], welcome to [Your Site Name in our System as set in the backend of your site under Edit Web Site Settings]!

Body  of email:

Hello [first name],

This email serves to inform you that your [Your Site Name in our System as set in the backend of your site under Edit Web Site Settings]” account has been created successfully. Please log into your account using the email address and password you have provided to start getting winning picks today!

Thank you for registering,

[Your Site Name in our System as set in the backend of your site under Edit Web Site Settings] Customer Service Staff

For comments, questions, or suggestions you can email us at: [Your Email Address  in our System as set in the backend of your site under Edit Web Site Settings]

———————-

Any modification to this standard form reply is not included in our standard setup fees.  To  modify this standard email contact us.  If you provide the exact text for us we can modify this for a $10 charge.  If you want a full HTML email we will need to bill for programmers time at $30 per hour.  It should take no more than 1 hour to setup in most circumstances.

At EZCapper we have a commitment to ensure that our customers are as successful as they can be.  On our blog and regular email newsletters we offer advice on how to best market your businesses.  Our interests are to ensure that our customers are successful and we do this by offering both free and paid services.  We constantly update our clients on opportunities for our valued clients to promote their services. Our email service is among our most popular, though we offer numerous other services including PR Releases, SEO, Banner advertising and much much more.

From time to time we offer access to qualified EZCapper customers access to normally paid services for FREE.

For the next 2 weeks we are offering a special pre-NFL promotion for qualified EZcapper customers in good standing to participate in our Coop Newsletter.  For details visit http://ezcapper.igamebiz.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/

If you do not already know, EZCapper runs a series of newsletters to potential clients in order to promote our valued clients customers.

Among our newsletters are:

1. Coop newsletter, currently sending to over 85,000 opt-in readers and growing by each week.
2. Tips Network newsletter currently sending to over 15,000 each Friday and twice per week during August and September.  EZCapper runs a free tips site network that acts as an upsell site for our customers.  These sites are highly optimized for SEO and we generate hundreds of extremely high quality new leads per week to which we deliver an email to each week.

Our email delivery system work this way:   We pre-pay for a fixed amount of bandwidth on a number of 3rd party email service providers. Each month we prioritize this bandwidth to deliver emails to advertisers and paying customers.  However in the month of August we purchased excessive bandwidth and we are now offering access to this inventory (a.k.a. ‘remnant ad inventory’) until the end of this month.

This means that we will create a text ad for you and include it in our newsletter.  The template is located at http://topsportstips.com/newsletter/sports/handicapper_referral.htm Please note that you will not be able to choose the exact position on the newsletter as that is something we will decide according to the length of time the customer has been with us.  As this is a no-charge promotion for loyal EZCapper customers we cannot accommodate all requests.

To qualify for this promotion EZCapper customers in this order:

1. Must be on either a monthly or yearly subscription plan and account must not be in arrears.  This service is NOT available to customers that are still on the legacy (no longer being used) monthly invoicing and billing system. Customers on a subscription payment system save everybody both time and costs and we wish to provide preferential access to these clients.  (If you are not on a subscription plan, please enable it by contacting us and you will qualify for various promotions).
2. Must be a customer who has an updated web-site.  We don’t want to be promoting a website that is dated and not relevant to the upcoming NFL season.  Credibility and quality of the newsletter is of primary importance.

Please note:

1. We do not guarantee the results of the mailings.
2. We do not provide analytic reports for any of the mailings on click thru/open reports as we do with our regular service.
3. We will notify you when it was delivered and the position it was delivered in.
4. This offer is good for only one delivery during the current promotion period.
5. Older customers will be given priority in placement and access than newer customers.  We’ll try to accommodate all.

Here’s how to be included in this special promotion:

Send me an email notifying us of:

1. Your desire to be included and a telephone number you can be contacted at.   We will reply to you informing if you qualify by email or telephone.
2. You preferred location(s) of your text ad referencing the newsletter template (http://topsportstips.com/newsletter/sports/handicapper_referral.htm).  Please say “Main Sponsor” or whatever position you desire. Although we cannot guarantee placement, we will do our best to accommodate . For example , you may request a Main Sponsor Ad but we may not be able to place you on there if it has already been bought or attributed to another client. This position will almost always be filled so we suggest requesting another space(s).
3. You will need to provide us with some text, preferably a promotion to advertise on the newsletter.  We will at our discretion make any necessary edits to modify the text to fit the available space.

Take advantage of this today if you qualify.  We wish you the best.

Many of our clients using GoDaddy’s webmail system to manage their emails.  If you wish to setup your own email client (e.g. Outlook, Google Apps, Outlook express) refer to the following article:

http://help.godaddy.com/article/4715

We are very experienced with various Email service providers and here’s what we’ve found to be the best among the best.

YMLP – Your Mailing List Provider is the best service for our clients since it is the easiest to use and affordable.  They offer a free account and their costs are very reasonable.  The nicest thing is the reporting which is excellent.  Get 15% off any of their packages by using this code 57FW2F  and signing up here

Savicom.net -  This provider is not as well known but it by far and away the cheapest on a per email basis if you send to the same list repeatedly.   To signup please go here.

Mail Chimp – Mail Chimp is a bit more expensive than YMLP and more expensive than Savicom but it offers up to 3000 emails per month for free which is higher than the other accounts.  This is great for low volume deliveries.  Don’t bother trying to setup 10 different accounts so you can get 30,000 emails.  They’ve already figured out a way to stop this!

We recommend choosing from the above  3 services depending upon your communications style.  If you are looking for low price and that’s it then Savicom is the way to go if you email to the same list all the time.  If you change your list often then go with YMLP.

For those cappers that deal with large email opt-in lists and want to organize them here are a list of great tools:

1. List Subtractor – http://www.seo4experts.com/view/subtract_a_from_b.php
2. Duplicate Email remover – http://www.seo4experts.com/view/duplicate_remover.php
3. Email Extractor – http://www.seo4experts.com/view/email_extractor.php

A.  Telemarketing and Physical Mail Leads  (90 % connect guarantee)

The customer is provided with the exact amount of leads ordered.  In any list a certain percentage of phone numbers will be classified as a “disconnect”.  A “disconnect” is a record that is out of order, a wrong number or a name that doesn’t match the number.  Voice mails are not considered “disconnects”.

Our satisfaction guaranteed policy ensures that 90% of the purchased amount are actual “connects”.   To qualify for a disconnect claim the customer must mark on the supplied list which clients are not able to be contacted because of a “disconnect” .  This list must be provided back to us on an excel sheet (the same data format that records are provided to the customer) and marked either with by changing the color or the formatting of the particular record.  Our staff will verify the disconnects on this list.  The verification process can take from 1 to 5 business days depending upon the number of records.

Upon verification by our staff of the disconnect claim, the client will receive back an equal number of leads without charge.  This process shall be repeated until the client has obtained a 90% connect ratio based on the total number of leads purchased.

Example: Client buys 1000 telephone leads.  Client calls all 1000 and obtains 200 disconnects (>10%) out of 1000 The disconnect ratio in this case is 20%.  Our policy is to guarantee 900 connects (90% x 1000) in this case.  Therefore the client qualifies for a “disconnect claim” with us.   Client will proceed to mark on the excel sheet the records that are disconnects and return this excel sheet to us for verification.

We will proceed to verify the disconnects.  If all of the 200 are confirmed disconnects, then 200 new leads will be provided to the client.  Out of these 200 new leads in the “make-up” batch , 50 leads result in “disconnects” (thus 150 are considered “connects”).  This makes the total number of connects equal to 950 (800+150) thus meeting and surpassing our connect guarantee of 90% (950>900). The order is then considered delivered.

If in the case that the second batch does not meet the total “connects” percentage of 90% we will continue with the process until the client obtains a 90% total connect percentage.

B.  Email Leads (90% deliverable guarantee)

We provide the exact number of leads that are ordered.  We guarantee 90% of the leads are deliverable to the intended recipients.  We do not consider recipients that unsubscribe from the email as being an ‘undeliverable’.  Undeliverables are only those emails that ‘bounce’ due to the email address being non-active and rejected by the mail server.

We provide an equal number of new emails matching the  undeliverables that the customer receives provided the total number of undeliverables exceed 10% of the ordered quantity.

In order to qualify for this credit the customer must provide us with a screen shot and any reports that are supplied by an accredited third party email delivery company such as YMLP.  If the customer delivers the emails themselves, this does not meet our requirement as most customers do not have the proper technology to deliver emails successfully (most consumers do not have email servers that are properly white-listed) and report undeliverables properly.

Example: Customer orders 5000 email leads.  The client obtains 750 undeliverables (equivalent to 4250 deliverables) which does not meet our 90%  deliverable guarantee (90% of 5000 = 4500).  750 undeliverables is equal to a deliverables percentage of 85%.  We remedy the situation by supply 750 new emails to the client in the “make-up” batch.  We continue to repeat this process until the client has received a 90% deliverable % based on the original order quantity.

C.  Handicapping Leads and Other Grade C leads  (85% deliverable guarantee)

When a customer makes an order for any amount we always provide 15% extra to account for undeliverables.  For example when a customer buys a 10,000 email list from us, we supply 15% extra which totals 1,500 extra leads (making the actual amount of emails received equal to 11,500).   Out of the total of 11,500 leads if 15% of 10,000 (the original order quantity and not the total number of emails received) or 1500 emails are reported as “undeliverable”, we provide a credit to the customer for their next order.   If less than 1500 come back undeliverable no credit is provided and the order is considered fully delivered.

We do not consider recipients that unsubscribe from the email as being an ‘undeliverable’.  Undeliverables are only those emails that ‘bounce’ due to the email address being non-active and rejected by the mail server.

Example 1:    Client purchases 10,000 leads (he receives in total 11,500 emails) and 20% (20% x 10,000) or 2000 emails are reported as “undeliverable”.   Since 2000 undeliverables entails a delivery percentage of only 80%, this does not meet our 85% deliverable guarantee. We would then provide 2000 extra leads for the customer with their next purchase.  If the client purchases another 10,000 leads on their next order, we will provide 10,000 leads plus our standard 15% extra plus the 2000 extra emails as a ‘make-up’ batch as a credit for “undeliverables” for the previous campaign.  The total number of emails received would total 13,500 emails (10,000 + 1500 + 2000) for the current campaign.

In order to qualify for this credit the customer must provide us with a screen shot and any reports that are supplied by an accredited third party email delivery company such as YMLP.  If the customer delivers the emails themselves, this does not meet our requirement as most customers do not have the proper technology to deliver emails successfully (most consumers do not have email servers that are properly white-listed) and report undeliverables properly.

Right of Refusal

We reserve the right to refuse service to any customer at anytime.