I often get inquiries on making a site that looks different from our regular site and here’s a good example.

http://www.411sportsline.com/

This site is one of our standard sites closely based on our base template.  Notice how clean and sharp it looks.  It has 3 row menu bar and video integration.

This site has a very unique header that makes the site look completely different.

http://wecoverthespread.com/

The images in each of the sports pages are also very catchy.   Check out the NFL image on this page:

http://wecoverthespread.com/getPicks.asp?pickData=1&nPage=1

and all the other images for each sport.  Very nice indeed!

In order to have your press release processed by us we need the following body content:

• HEADLINE – The headline is the first single line of text in the press release and tells what the press release is about. It is the most important line in the press release.  It should be descriptive enough and be around 100 characters.
• SUMMARY – The summary is of the size of a small paragraph and follows the headline. It let’s you build up your chance to sell your press release further.  It should be descriptive enough and less than 250 characters.
• PRESS RELEASE BODY – This is the press release and it consists of the following 2 parts:
  • 1.  Introduction – It is the first paragraph & generally answers who, what, when, where and why.
  • 2. Details – The details follow and give further explanation, statistics, background, or other details relevant to the news.
• CLOSING DETAILS – This is is known as your boilerplate details and is reserved for closing company information. eg. “XYZ Corporation specializes in widget and has been in operation since 1970″.
• KEYWORDS – Key words and key phrases must be separated by a comma, i.e. keyword1, keyword2, my key phrase 1, my key phrase 2. Enter keywords that relate to your press release. Good keywords will help journalists, editors, freelance writers, and readers find your news story on the website. Your keywords will be used for linking back to your press release for better search engine optimization (For paid releases of $49 and above). Maximum of 300 characters.

We also need the following basic contact details that will be included in the body of the press release:

Take a look at a press release found on the internet written by a sports handicapper by clicking on the image at the top right of this post.

At EZCapper we have a commitment to ensure that our customers are as successful as they can be.  On our blog and regular email newsletters we offer advice on how to best market your businesses.  Our interests are to ensure that our customers are successful and we do this by offering both free and paid services.  We constantly update our clients on opportunities for our valued clients to promote their services. Our email service is among our most popular, though we offer numerous other services including PR Releases, SEO, Banner advertising and much much more.

From time to time we offer access to qualified EZCapper customers access to normally paid services for FREE.

For the next 2 weeks we are offering a special pre-NFL promotion for qualified EZcapper customers in good standing to participate in our Coop Newsletter.  For details visit http://ezcapper.igamebiz.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/

If you do not already know, EZCapper runs a series of newsletters to potential clients in order to promote our valued clients customers.

Among our newsletters are:

1. Coop newsletter, currently sending to over 85,000 opt-in readers and growing by each week.
2. Tips Network newsletter currently sending to over 15,000 each Friday and twice per week during August and September.  EZCapper runs a free tips site network that acts as an upsell site for our customers.  These sites are highly optimized for SEO and we generate hundreds of extremely high quality new leads per week to which we deliver an email to each week.

Our email delivery system work this way:   We pre-pay for a fixed amount of bandwidth on a number of 3rd party email service providers. Each month we prioritize this bandwidth to deliver emails to advertisers and paying customers.  However in the month of August we purchased excessive bandwidth and we are now offering access to this inventory (a.k.a. ‘remnant ad inventory’) until the end of this month.

This means that we will create a text ad for you and include it in our newsletter.  The template is located at http://topsportstips.com/newsletter/sports/handicapper_referral.htm Please note that you will not be able to choose the exact position on the newsletter as that is something we will decide according to the length of time the customer has been with us.  As this is a no-charge promotion for loyal EZCapper customers we cannot accommodate all requests.

To qualify for this promotion EZCapper customers in this order:

1. Must be on either a monthly or yearly subscription plan and account must not be in arrears.  This service is NOT available to customers that are still on the legacy (no longer being used) monthly invoicing and billing system. Customers on a subscription payment system save everybody both time and costs and we wish to provide preferential access to these clients.  (If you are not on a subscription plan, please enable it by contacting us and you will qualify for various promotions).
2. Must be a customer who has an updated web-site.  We don’t want to be promoting a website that is dated and not relevant to the upcoming NFL season.  Credibility and quality of the newsletter is of primary importance.

Please note:

1. We do not guarantee the results of the mailings.
2. We do not provide analytic reports for any of the mailings on click thru/open reports as we do with our regular service.
3. We will notify you when it was delivered and the position it was delivered in.
4. This offer is good for only one delivery during the current promotion period.
5. Older customers will be given priority in placement and access than newer customers.  We’ll try to accommodate all.

Here’s how to be included in this special promotion:

Send me an email notifying us of:

1. Your desire to be included and a telephone number you can be contacted at.   We will reply to you informing if you qualify by email or telephone.
2. You preferred location(s) of your text ad referencing the newsletter template (http://topsportstips.com/newsletter/sports/handicapper_referral.htm).  Please say “Main Sponsor” or whatever position you desire. Although we cannot guarantee placement, we will do our best to accommodate . For example , you may request a Main Sponsor Ad but we may not be able to place you on there if it has already been bought or attributed to another client. This position will almost always be filled so we suggest requesting another space(s).
3. You will need to provide us with some text, preferably a promotion to advertise on the newsletter.  We will at our discretion make any necessary edits to modify the text to fit the available space.

Take advantage of this today if you qualify.  We wish you the best.

Many of our clients using GoDaddy’s webmail system to manage their emails.  If you wish to setup your own email client (e.g. Outlook, Google Apps, Outlook express) refer to the following article:

http://help.godaddy.com/article/4715

In this area I’m going to post the list of keywords that key affiliates are using to promote on Google Adwords.  If you wish to use these keywords for SEO or for bidding on keywords please feel free to do so:

Click here to get the keywords. (use the password ‘ppc’ to access the keywords)

Note:  A handy tool for formatting keywords in comma separated format is located at http://optimisation.asia/

We’re finding out that more and more people are using instant messaging (a.k.a.  IM)  as their preferred method of contact.  After implementing IM on our EZCapper site http://www.ezcapper.com/contactUs.asp we’ve gotten new clients with little effort.  The clients that come from IM are much more willing to buy on the spot and tend to ask more detailed questions than they would by email or on the phone.  We find that this is a very effective way to acquire new customers and support existing ones.

Here is an example of an implementation:

http://www.ezcapper.com/contactUs.asp

http://atsinsider.biz/ (right column)

You can add this feature yourself by going to meebo.com and getting the tools.  For those that need assistance we’ll set it up for you for a cost of $95 and set up your account for you so you can begin logging in right away without the need to learn how to use it.  Included at this cost is 1 month of support (beyond the 1 month you will not need support but if you do it’ll be $10 per incident).

Note that this IM works with mobile devices too such as your iPhone.

We are very experienced with various Email service providers and here’s what we’ve found to be the best among the best.

YMLP – Your Mailing List Provider is the best service for our clients since it is the easiest to use and affordable.  They offer a free account and their costs are very reasonable.  The nicest thing is the reporting which is excellent.  Get 15% off any of their packages by using this code 57FW2F  and signing up here

Savicom.net -  This provider is not as well known but it by far and away the cheapest on a per email basis if you send to the same list repeatedly.   To signup please go here.

Mail Chimp – Mail Chimp is a bit more expensive than YMLP and more expensive than Savicom but it offers up to 3000 emails per month for free which is higher than the other accounts.  This is great for low volume deliveries.  Don’t bother trying to setup 10 different accounts so you can get 30,000 emails.  They’ve already figured out a way to stop this!

We recommend choosing from the above  3 services depending upon your communications style.  If you are looking for low price and that’s it then Savicom is the way to go if you email to the same list all the time.  If you change your list often then go with YMLP.

Did you know that by becoming an EZCapper client you get 3 months free monitoring on TrackPicks.com and 2 months on ProSportsMonitor.com?  This value alone is worth over $100 in free advertising!

For those who are new to the game, monitoring is important since it provides an independent verification of your picks.  It is also a great way to get additional exposure for your site as many potential clients visit monitoring sites to find out who’s hot and who’s not.  Think of monitors as watchdogs in the industry of handicapping.

To get your free monitoring, once your website is completed contact Trackpicks at administration@trackpicks.com and ProSportsMonitor at info@prosportsmonitor.com and let them know about your new website and